Advertising, Marketing, and Public Relations Professionals
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Job description
These individuals develop and implement communication and promotional strategies as well as information programs. This group includes agents representing artists, writers, and athletes. They are self-employed or work for:
- Consulting firms
- Advertising agencies
- Associations
- Commercial businesses
- Public service
- Social and cultural organizations
- Public interest groups
- Museums and art galleries
- Artist agencies
- Public relations agencies
Environment
- Controlled ambient temperature
Main tasks
- Analyze products and services to be promoted.
- Conduct opinion and attitude surveys of the target group to identify their interests, needs, and concerns.
- Advise customers on promotional strategies.
- Design and implement advertising campaigns and communication strategies for print and electronic media.
- Prepare, present, implement, and evaluate educational and publicity programs as well as information materials to raise public awareness.
- Collect, prepare, and write texts, documents, and digital content.
- Organize and coordinate events for publicity, fundraising, and information purposes.
- Develop and maintain media relations and act as spokesperson.
- Plan and organize interviews and press conferences.
Advancement and mobility
- Experience and additional training lead to management positions.
Hourly wage
The hourly wage is calculated by averaging wages from 2022 to 2024.- Minimum
- $22.00
- Median
- $33.00
- Maximum
- $50.38
Job prospects for 2024-2028
Job prospects for 2024-2028
Job prospects
All of Québec
All of Québec
Total jobs for 2023
All of Québec
All of Québec
Gender distribution
All of Québec
- 71% Female
- 29% Male
- 71% Female
- 29% Male
Job types
All of Québec
- Full time
- Part time
- Full time
- Part time
Yearly wage on 2020
All of Québec
All of Québec
Other characteristics
All of Québec
- Non traditional for men
- None
All of Québec
- Non traditional for men
- None
Sectors of activity
All of Québec
-
NAICS 5418, 541914% of jobs
-
NAICS 9112% of jobs
-
NAICS 818% of jobs
-
NAICS 517% of jobs
-
NAICS 44, 456% of jobs
-
Others53% of jobs
All of Québec
-
NAICS 5418, 541914% of jobs
-
NAICS 9112% of jobs
-
NAICS 818% of jobs
-
NAICS 517% of jobs
-
NAICS 44, 456% of jobs
-
Others53% of jobs
Training and requirements
Formation
Most training programs are offered in French only.
College
ACS in stratégies et animation de réseaux sociaux
Placement rate: 81.8%
9.1% of graduates pursue further studies
DCS in techniques de communication dans les médias (Animation et production radiophoniques)
Placement rate: 45.5%
54.5% of graduates pursue further studies
DCS in techniques de communication dans les médias (Conseil et coordination publicitaires)
Placement rate: 50%
50% of graduates pursue further studies
DCS in techniques de communication dans les médias (Journalisme)
Placement rate: 38.9%
61.1% of graduates pursue further studies
University
Business administration
Bachelor’s degree
Placement rate: 84.1%
12.1% of graduates pursue further studies
Master’s degree
Placement rate: 92%
3.1% of graduates pursue further studies
- HEC Montréal
- Bishop's University
- Concordia University
- Université de Sherbrooke
- Université du Québec à Chicoutimi
- Université du Québec en Outaouais
- Université du Québec à Montréal
- Université du Québec à Rimouski
- Université du Québec à Trois-Rivières
- Université du Québec en Abitibi-Témiscamingue
- Université Laval
- McGill University
- TÉLUQ
Communications and journalism
Bachelor’s degree
Placement rate: 75.8%
16.2% of graduates pursue further studies
Master’s degree
Placement rate: 69.4%
21% of graduates pursue further studies
English literature or English, language of instruction
Master’s degree
Placement rate: 56.5%
21.7% of graduates pursue further studies
French literature or French, language of instruction
Bachelor’s degree
Placement rate: 40.8%
53.4% of graduates pursue further studies
Master’s degree
Placement rate: 63.9%
26.4% of graduates pursue further studies
Home economics
Bachelor’s degree
Placement rate: 85.7%
12.2% of graduates pursue further studies
Marketing and purchasing
Bachelor’s degree
Placement rate: 82.8%
12.3% of graduates pursue further studies
Master’s degree
Placement rate: 85.7%
9.5% of graduates pursue further studies
Social or community leadership
Bachelor’s degree
Placement rate: 69.9%
19.9% of graduates pursue further studies
Master’s degree
Placement rate: 80.6%
Sometimes required
- A Public Relations Accreditation (PRA) may be required.
- Title of Chartered Administrator (Adm.A.) may be required.
Main skills and characteristics
Skills
- Data collection
- Information processing
- Reading comprehension
- Oral expression
- Solving complex problems
- Active learning
- Active listening
- Critical thought
- Written expression
- Judgment and decision-making
- System analysis
- Systems evaluation
- Coordination
- Result evaluation
- Time management
- Service oriented
- Social perception
- Persuasion
Abilities
- Verbal skills
- Written comprehension
- Oral comprehension
- Awareness of issues
- Deductive reasoning
- Written expression
- Idea generation
- Inductive reasoning
- Information organization
- Speech clarity
- Classification
- Speech recognition
- Near vision
- Originality
- Selective attention
- Processing flexibility
Knowledge and attributes
- Capacity to develop and maintain business relations
- Capacity to work under pressure
- Capacity to adapt
- Spoken and written bilingualism (French and English)
- Knowledge of customer and personalized services
- Versatility
- Sense of initiative
- Knowledge of sales and marketing
- Creativity
- Knowledge of communication and media
Interests
- Draft, communicate, and inform
- Work with numbers
- Work in sales or client service
- Work in the arts, culture, music, or leisure
- Create, design
- Carry out research
Personality profiles (RIASEC)
- Enterprising
- People with this profile prefer having responsibilities, influencing others and responding to challenges.
- Social
- People with this profile prefer to be in contact with others, in particular to entertain, help or teach them.
- Artistic
- People with this profile prefer to express their emotions and thoughts through various art forms. They like to use their imagination.
Official name of the NOC 11202
Professional occupations in advertising, marketing and public relations
Job titles
- Digital advertising specialist
- Marketing Consultants
- Communications adviser
- Marketing coordinator
- Event marketing specialist
- Information officer
- Marketing project manager
- Stations-relations administrator
- Affiliated stations relations administrator
- Artist agent
- Author's agent
- Publicist
- Museum education officer
- Community information officer
- Recreation association information officer
- Publicity information officer
- Communication officer (except emergency services)
- Development officer - fundraising
- Casting agent
- Financing officer - fundraising
- Book publicist
- Public relations agent
- Entertainment agent
- Theatrical agent
- Public affairs officer
- Media relations officer
- Sports agent
- Press agent
- Public relations press agent
- Digital marketing project manager
- Casting agent for extras
- Assistant brand manager - advertising
- Product manager - marketing
- Advertising account executive
- Fundraiser
- Information consultant
- Public relations consultant
- Fundraising consultant
- Communications consultant
- Advertising consultant
- Promotion strategies consultant
- Media events coordinator
- Information coordinator
- Sales and promotions coordinator
- Publicity coordinator
- Advertising and promotions coordinator
- Media coordinator
- Social media coordinator
- Information service coordinator
- Media relations coordinator
- Public relations coordinator
- Digital marketing coordinator
- Museum educator
- Art educator - museum
- Digital marketing consultant
- Fundraising campaign consultant
- Communications expert
- Actor agent
- Performers agent
- Athlete agent
- Career agent
- Singers agent
- Musicians agent
- Advertising account manager
- Public affairs officer - canadian armed forces
- Fundraising campaign organizer
- Advertising campaign organizer
- Fundraising organizer
- Spokesperson
- Public relations practitioner
- Boxing promoter
- Student recruiter - post-secondary education
- Public relations officer
- Public relations representative
- Press secretary
- Assistant press secretary
- Public relations press secretary
- Advertising specialist
- Advertising and promotions specialist
- Communications specialist
- Public relations specialist
- Marketing specialist
- Digital marketing specialist
- Social media specialist
Skill type
Business, finance and administration
Last update: January 29, 2026