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  5. Advertising, Marketing, and Public Relations Managers

Exploring Trades and Occupations

Advertising, Marketing, and Public Relations Managers

On this page

  • Job description
  • Advancement and mobility
  • Hourly wage
  • Job prospects for 2022-2026
  • Sectors of activity
  • Training and requirements
  • Main skills and characteristics
  • Personality profiles (RIASEC)
  • Additional information

Job description

These individuals organize, direct, and evaluate activities within their sector. They work in the commercial, industrial, and e-business sectors. This group includes Advertising, Marketing, Public Relations, and E-business Managers.

Environment

  • Controlled ambient temperature

Main tasks

Advertising Managers

  • Lead promotional campaigns for the sale of products and services.

Marketing Managers

  • Establish distribution networks for products and services.
  • Carry out market research and analyze its results.
  • Participate in product development.
  • Lead and evaluate marketing strategies.

Public Relations Managers

  • Lead and evaluate communication strategies and information programs.
  • Promote activities and events.
  • Conduct media relations on behalf of businesses, governments, and other organizations.

E-Business Managers

  • Organize, direct, and evaluate the design, development, and maintenance of websites.
  • Manage an organization’s presence, public relations, communications, and business activities on the Internet.

Advancement and mobility

  • Experience leads to senior management positions.

Hourly wage

The hourly wage is calculated by averaging wages from 2020 to 2022.
Minimum
$28.85
Median
$50.00
Maximum
$76.92

Job prospects for 2022-2026

sr.comparaison-region.titre

Les 2 champs de sélection ci-dessous vous permettent de comparer 2 régions. Les données des régions seront automatiquement mises à jour à la sélection. Par défaut, la province de Québec est sélectionnée pour la première région.

Job prospects for 2022-2026

Job prospects

All of Québec

Non available
Limited
Good
Very good
Very good

All of Québec

Non available
Limited
Good
Very good
Non available

Total jobs for 2021

All of Québec

15,000

All of Québec

na

Gender distribution

All of Québec

Not available.
57.1% Female
42.9% Male

Not available.
  • 57.1% Female
  • 42.9% Male

Job types

All of Québec

Not available.
Full time
Part time

Not available.
  • Full time
  • Part time

Yearly wage on 2015

All of Québec

$72,000

All of Québec

Other characteristics

All of Québec

  • None

All of Québec

  • None

Sectors of activity

All of Québec

Not available.
  1. Advertising, Public Relations and Related Services and Other Professional, Scientific and Technical Services
    NAICS 5418, 5419
    18% of jobs
  2. Retail Trade
    NAICS 44, 45
    10% of jobs
  3. Information and Cultural Industries
    NAICS 51
    10% of jobs
  4. Wholesale Trade
    NAICS 41
    9% of jobs
  5. Computer Systems Design and Related Services
    NAICS 5415
    5% of jobs
  6. Others
    48% of jobs

All of Québec

Not available.
  1. Advertising, Public Relations and Related Services and Other Professional, Scientific and Technical Services
    NAICS 5418, 5419
    18% of jobs
  2. Retail Trade
    NAICS 44, 45
    10% of jobs
  3. Information and Cultural Industries
    NAICS 51
    10% of jobs
  4. Wholesale Trade
    NAICS 41
    9% of jobs
  5. Computer Systems Design and Related Services
    NAICS 5415
    5% of jobs
  6. Others
    48% of jobs