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  5. Advertising, Marketing, and Public Relations Professionals

Exploring Trades and Occupations

Advertising, Marketing, and Public Relations Professionals

On this page

  • Job description
  • Advancement and mobility
  • Hourly wage
  • Job prospects for 2022-2026
  • Sectors of activity
  • Training and requirements
  • Main skills and characteristics
  • Personality profiles (RIASEC)
  • Additional information

Job description

These individuals develop and implement communication and promotional strategies as well as information programs. This group includes agents representing artists, writers, and athletes. They are self-employed or work for:

  • Consulting firms
  • Advertising agencies
  • Associations
  • Commercial businesses
  • Public service
  • Social and cultural organizations
  • Public interest groups
  • Museums and art galleries
  • Artist agencies
  • Public relations agencies

Environment

  • Controlled ambient temperature

Main tasks

  • Analyze products and services to be promoted.
  • Conduct opinion and attitude surveys of the target group to identify their interests, needs, and concerns.
  • Advise customers on promotional strategies.
  • Design and implement advertising campaigns and communication strategies for print and electronic media.
  • Prepare, present, implement, and evaluate educational and publicity programs as well as information materials to raise public awareness.
  • Collect, prepare, and write texts, documents, and digital content.
  • Organize and coordinate events for publicity, fundraising, and information purposes.
  • Develop and maintain media relations and act as spokesperson.
  • Plan and organize interviews and press conferences.

Advancement and mobility

  • Experience and additional training lead to management positions.

Hourly wage

The hourly wage is calculated by averaging wages from 2020 to 2022.
Minimum
$21.00
Median
$30.00
Maximum
$50.00

Job prospects for 2022-2026

sr.comparaison-region.titre

Les 2 champs de sélection ci-dessous vous permettent de comparer 2 régions. Les données des régions seront automatiquement mises à jour à la sélection. Par défaut, la province de Québec est sélectionnée pour la première région.

Job prospects for 2022-2026

Job prospects

All of Québec

Non available
Limited
Good
Very good
Very good

All of Québec

Non available
Limited
Good
Very good
Non available

Total jobs for 2021

All of Québec

32,000

All of Québec

na

Gender distribution

All of Québec

Not available.
70% Female
30% Male

Not available.
  • 70% Female
  • 30% Male

Job types

All of Québec

Not available.
Full time
Part time

Not available.
  • Full time
  • Part time

Yearly wage on 2015

All of Québec

$55,000

All of Québec

Other characteristics

All of Québec

  • Non traditional for men
  • None

All of Québec

  • Non traditional for men
  • None

Sectors of activity

All of Québec

Not available.
  1. Advertising, Public Relations and Related Services and Other Professional, Scientific and Technical Services
    NAICS 5418, 5419
    15% of jobs
  2. Public Administration
    NAICS 91
    13% of jobs
  3. Information and Cultural Industries
    NAICS 51
    10% of jobs
  4. Other Services (except Public Administration)
    NAICS 81
    8% of jobs
  5. Arts, Entertainment and Recreation
    NAICS 71
    7% of jobs
  6. Others
    47% of jobs

All of Québec

Not available.
  1. Advertising, Public Relations and Related Services and Other Professional, Scientific and Technical Services
    NAICS 5418, 5419
    15% of jobs
  2. Public Administration
    NAICS 91
    13% of jobs
  3. Information and Cultural Industries
    NAICS 51
    10% of jobs
  4. Other Services (except Public Administration)
    NAICS 81
    8% of jobs
  5. Arts, Entertainment and Recreation
    NAICS 71
    7% of jobs
  6. Others
    47% of jobs

Training and requirements

Formation

Most training programs are offered in French only.

College

ACS in stratégies et animation de réseaux sociaux This hyperlink will open in a new window.
Code : NWY1L
DCS in techniques de communication dans les médias This hyperlink will open in a new window.
Code : 589B0
DCS in techniques de communication dans les médias (Animation et production radiophoniques) This hyperlink will open in a new window.
Code : 589BA

Placement rate: 58.8%

41.2% of graduates pursue further studies

More on graduates’ employment situation
DCS in techniques de communication dans les médias (Conseil et coordination publicitaires) This hyperlink will open in a new window.
Code : 589BB

Placement rate: 50%

50% of graduates pursue further studies

More on graduates’ employment situation
DCS in techniques de communication dans les médias (Journalisme) This hyperlink will open in a new window.
Code : 589BC

Placement rate: 43.3%

53.3% of graduates pursue further studies

More on graduates’ employment situation

University

Business administration
Bachelor’s degree

Placement rate: 84.1%

12.1% of graduates pursue further studies

More on graduates’ employment situation
Master’s degree

Placement rate: 92%

3.1% of graduates pursue further studies

More on graduates’ employment situation
This discipline is taught in the following institutions:
  • HEC Montréal
  • Bishop's University
  • Concordia University
  • Université de Sherbrooke
  • Université du Québec à Chicoutimi
  • Université du Québec en Outaouais
  • Université du Québec à Montréal
  • Université du Québec à Rimouski
  • Université du Québec à Trois-Rivières
  • Université du Québec en Abitibi-Témiscamingue
  • Université Laval
  • McGill University
  • TÉLUQ
Business management and administration
Bachelor’s degree

Placement rate: 93%

1.8% of graduates pursue further studies

More on graduates’ employment situation
Master’s degree

Placement rate: 93.3%

3.5% of graduates pursue further studies

More on graduates’ employment situation
This discipline is taught in the following institutions:
  • HEC Montréal
  • Bishop's University
  • Concordia University
  • Université de Sherbrooke
  • Université du Québec à Chicoutimi