Under the theme “Pathway to Economic Growth: Increased Action on the U.S. Market”, the Government of Québec is launching a territorial strategy to expand Québec's activities in the United States.
This initiative consolidates Québec's presence in the U.S. market and further positions the role of its government offices as drivers of economic development. The Ministry of International Relations and La Francophonie and its nine offices in the U.S. will continue their economic diplomacy activities by increasing their actions in core markets - the Northeast, Mid-Atlantic and Midwest - and by strengthening Québec’s presence in high-potential markets - the Southern and Western U.S. -.
In terms of public diplomacy, a new momentum will be given to the promotion of Québec's sectors of excellence, both in the field of green economy, as well as in key industries such as life sciences, aerospace, creative industries, defence and cybersecurity, critical and strategic minerals, and tourism. Enhanced advocacy efforts will also help better defend Québec's interests on major trade issues and against protectionist measures.
Improve Québec's offer by setting up continental sectoral committees that will bring together the expertise of the MRIF and its network of government offices abroad to identify business opportunities in our leading sectors, in collaboration with Investissement Québec International.
Promote Québec’s sectors of excellence by pursuing sectoral blitzes.
Defend our interests on commercial and sectoral issues with the use of a public diplomacy campaign that will focus on major trade issues such as tariffs on steel and aluminum, energy exports, Buy America measures, etc.
Seize new business opportunities in remote, high-potential markets, by developing a strategy that will be aimed at market diversification.
Increase our capacity for action by financially supporting Québec’s government offices in the United States, enabling them to foster special projects, launch new initiatives, increase our networks of partners and allies to increase the scope of our actions.
Boost our diplomatic force by adding new resources within Québec’s government offices across the U.S.
This territorial strategy follows the presentation of the Action Plan for Export Recovery (in French only) and is in line with the main objectives outlined in Québec’s International Vision . The Strategy will also use Québec’s new International Brand to position Québec as one of the United States’ key allies, both politically and economically.