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Tourism, a vector of prosperity for Québec
Each year, the tourism industry generates spinoffs1 that benefit all Québec regions:
- Over $16 billion in tourism revenue
- Some 62 million visitors from Québec and around the world
- Some 24,000 businesses operating in the tourism sector (food and drink, leisure and entertainment, accommodation, transport and travel services)
- Nearly 407,000 jobs
Tourism is an important export sector that brings in foreign currency through the spending of visitors from outside Canada. It supports national production growth and helps make a name for Québec in international markets. It is also a magnet for other activities and investments, whether commercial, cultural or institutional.
Tourism spinoffs are more than economic: they also contribute to quality of life, community dynamism and territorial vitality, the preservation and enhancement of cultural and natural heritage, and the promotion of local expertise. The real strength of tourism lies in the passionate people who bring it to life every day.
1 : Data from 2023.
The Strategy in brief
The Sustainable Tourism Growth Strategy aims to make Québec a prosperous and sustainable tourist destination that does its people proud.
To make this vision a reality, the Ministère du Tourisme will work with a vast network of partners from tourism and other business sectors to roll out 18 constructive measures by 2030. These measures will help strengthen Québec’s tourism industry and drive its sustainable development and promotion.
The Strategy is based on the following three pillars:
- Raise Québec’s profile as a standout tourist destination for travellers from near and far
- Increase the responsible and sustainable development of our destination
- Optimize the economic development of the tourism sector and its positive spinoffs for regions, local communities and residents
It is structured around the following four directions:
- Direction 1 – Developing and promoting Québec’s tourism offering by building on our destination’s distinctive assets
- Direction 2 – Enhancing business performance and the vitality of the tourism industry
- Direction 3 – Transitioning the sector in response to social, environmental and technological challenges
- Direction 4 – Developing regional tourism in line with community needs and aspirations
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Direction de l’innovation, des politiques et du tourisme durable
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Last update: July 17, 2025