Store Display Designers
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Job description
These individuals design in-store displays, window displays, and sales stands. They create decorative items and dress mannequins. They help market products. They harmonize objects and colours to showcase the merchandise and attract customers. They work for:
- Stores and retail wholesalers open to the public
- Home decor stores
- Furniture stores
- Design companies
Environment
- Controlled ambient temperature
- Equipment, machinery, tools
Main tasks
- Manage and assemble sales stands to promote products, promotional events, and new seasonal items.
- Draw sketches of the layout to be created.
- Adjust the brightness of windows and in-store displays to create the desired visual atmosphere.
- Ensure the visual display complies with brand guidelines (culture, image, markets targeted by the company, etc.).
- Receive and label products from suppliers.
Advancement and mobility
- Experience leads to supervisory or management positions.
Training and requirements
Formation
No specific training
Sometimes required
- A secondary school or college diploma may be required.
- Specialized training in display design may be required.
- Experience in visual presentation may be required.
Main skills and characteristics
Skills
- Data collection
- Critical thought
- Coordination
- Social perception
- Judgment and decision-making
- Result evaluation
- Material resource management
- Reading comprehension
- Installation
- Persuasion
- Active learning
- Service oriented
- Time management
- Information processing
- Solving complex problems
- Operation analysis
- Systems evaluation
- Learning strategies
- Equipment selection
- Written expression
Abilities
- Originality
- Colour perception and distinction
- Idea generation
- Manual dexterity
- Verbal skills
- Information organization
- Depth perception
- Spatial orientation
- Visualization
- Near vision
- Distance vision
- Physical flexibility in extension
- Hand-arm stability
- Digital dexterity
- Oral comprehension
- Tolerance to bright light
- Written comprehension
- Classification
- Limb coordination
- Overall coordination of the body
- Awareness of issues
- Deductive reasoning
- Dynamic physical flexibility
- Inductive reasoning
Knowledge and attributes
- Autonomy
- Sense of responsibility
- Capacity to adapt
- Attention to detail
- Knowledge of sales and marketing
- Creativity
- Sense of observation
- Commitment to quality
- Knowledge of the arts
- Knowledge of design
Interests
- Work in sales or client service
- Work in the arts, culture, music, or leisure
- Create, design
- Carry out research
- Make, build, install
- Work manually
- Make technical plans and drawings
Personality profiles (RIASEC)
- Artistic
- People with this profile prefer to express their emotions and thoughts through various art forms. They like to use their imagination.
- Enterprising
- People with this profile prefer having responsibilities, influencing others and responding to challenges.
- Realistic
- People with this profile prefer carrying out concrete tasks and being physically involved in what they do.
Appellation d’emploi liée (à traduire)
Retail salespersons and visual merchandisers (CNP 64100)
Skill type
Sales and service
Last update: January 29, 2026
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