Travel Counsellors
Job description
These individuals provide information and advice on various destinations. Their goal is to sell them travel services that meet their needs and expectations. They inform them about possible itineraries and packages. They work in
- Travel agencies
- Hotel chains
- Transportation and tourism companies
Environment
- Controlled ambient temperature
Main tasks
- Welcome clients, open a file for them, and establish their consumer profile.
- Provide information on destination locations, tourist attractions, foreign currency, local customs and languages, modes of transportation, accommodation, and travel costs.
- Plan and organize itineraries for individuals or groups.
- Make reservations.
- Sell tickets and package tours.
- Promote specific destinations, package tours, and other services.
- Keep up to date with new information and brochures (destinations, hotels, facilities, etc.).
- Give dvice on various topics (tourist attractions, foreign currency, customs, languages, safety, etc.).
- Performs administrative tasks (fill out reports and insurance forms, complete and submit documents and follow up on files, etc.).
- Solicit potential clients.
Advancement and mobility
- Experience leads to management positions.
Hourly wage
The hourly wage is calculated by averaging wages from 2022 to 2024.- Minimum
- $16.10
- Median
- $20.00
- Maximum
- $35.00
Job prospects for 2024-2028
Job prospects for 2024-2028
Job prospects
All of Québec
All of Québec
Total jobs for 2023
All of Québec
All of Québec
Gender distribution
All of Québec
- 77.2% Female
- 22.8% Male
- 77.2% Female
- 22.8% Male
Job types
All of Québec
- Full time
- Part time
- Full time
- Part time
Yearly wage on 2020
All of Québec
All of Québec
Other characteristics
All of Québec
- Non traditional for men
- None
All of Québec
- Non traditional for men
- None
Sectors of activity
All of Québec
-
NAICS 55, 5684% of jobs
-
NAICS 48, 496% of jobs
-
NAICS 912% of jobs
-
NAICS 721% of jobs
-
NAICS 5241% of jobs
-
Others6% of jobs
All of Québec
-
NAICS 55, 5684% of jobs
-
NAICS 48, 496% of jobs
-
NAICS 912% of jobs
-
NAICS 721% of jobs
-
NAICS 5241% of jobs
-
Others6% of jobs
Training and requirements
Formation
Most training programs are offered in French only.
Secondary
DVS in conseil et vente de voyages
Placement rate: 75.1%
8.3% of graduates pursue further studies
College
DCS in tourism (Development and Promotion of Travel Products)
Placement rate: 54.3%
31.4% of graduates pursue further studies
DCS in tourism (Tourist Product Development)
Placement rate: 73.3%
26.7% of graduates pursue further studies
Sometimes required
- Travel Counsellor Certificate from the Office de la protection du consommateur (OPC [Consumer Protection Office]) sometimes required or considered an asset.
- Knowledge of a foreign language may be an asset.
Main skills and characteristics
Skills
- Data collection
- Active listening
- Service oriented
- Reading comprehension
- Oral expression
- Information processing
- Social perception
- Persuasion
- Judgment and decision-making
- Active learning
- Coordination
- Written expression
- Negotiation
- Critical thought
- Result evaluation
- Time management
- Solving complex problems
Abilities
- Speech recognition
- Speech clarity
- Oral comprehension
- Written comprehension
- Verbal skills
- Near vision
- Awareness of issues
- Information organization
- Selective attention
- Written expression
- Deductive reasoning
- Classification
- Basic numeracy
- Idea generation
- Originality
- Inductive reasoning
Knowledge and attributes
- Autonomy
- Spoken and written bilingualism (French and English)
- Knowledge of customer and personalized services
- Capacity to work in a team
- Commitment
- Versatility
- Sense of initiative
- Vitality
- Knowledge of sales and marketing
- Friendliness
Interests
- Draft, communicate, and inform
- Work in sales or client service
- Work in the arts, culture, music, or leisure
- Work in an office
- Work in hotels, restaurants, and tourism
- Assist and advise
Personality profiles (RIASEC)
- Conventional
- People with this profile prefer specific, well-defined tasks. They like to respect the order of things and follow established rules.
- Social
- People with this profile prefer to be in contact with others, in particular to entertain, help or teach them.
- Enterprising
- People with this profile prefer having responsibilities, influencing others and responding to challenges.
Official name of the NOC 64310
Travel counsellors
Job titles
- Booking agent - travel agency
- Travel agent
- Travel consultant
- Travel information agent
- Travel centre counsellor
- Tourist information counsellor
- Travel specialist
Skill type
Sales and service
Last update: January 29, 2026