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  8. Advertising, Marketing, and Public Relations Managers

Advertising, Marketing, and Public Relations Managers

Job description

These individuals organize, direct, and evaluate activities within their sector. They work in the commercial, industrial, and e-business sectors. This group includes Advertising, Marketing, Public Relations, and E-business Managers.

Environment

  • Controlled ambient temperature

Main tasks

Advertising Managers

  • Lead promotional campaigns for the sale of products and services.

Marketing Managers

  • Establish distribution networks for products and services.
  • Carry out market research and analyze its results.
  • Participate in product development.
  • Lead and evaluate marketing strategies.

Public Relations Managers

  • Lead and evaluate communication strategies and information programs.
  • Promote activities and events.
  • Conduct media relations on behalf of businesses, governments, and other organizations.

E-Business Managers

  • Organize, direct, and evaluate the design, development, and maintenance of websites.
  • Manage an organization’s presence, public relations, communications, and business activities on the Internet.

Advancement and mobility

  • Experience leads to senior management positions.

Hourly wage

The hourly wage is calculated by averaging wages from 2022 to 2024.
Minimum
$28.85
Median
$52.40
Maximum
$82.05

Job prospects for 2024-2028

Les 2 champs de sélection ci-dessous vous permettent de comparer 2 régions. Les données des régions seront automatiquement mises à jour à la sélection. Par défaut, la province de Québec est sélectionnée pour la première région.

Job prospects

All of Québec

Good

All of Québec

Non available

Total jobs for 2023

All of Québec

18,000

All of Québec

na

Gender distribution

All of Québec

Not available.
59.5% Female
40.5% Male

Not available.
  • 59.5% Female
  • 40.5% Male

Job types

All of Québec

Not available.
Full time
Part time

Not available.
  • Full time
  • Part time

Yearly wage on 2020

All of Québec

$87,000

All of Québec

Other characteristics

All of Québec

  • None

All of Québec

  • None

Sectors of activity

All of Québec

Not available.
  1. Advertising, Public Relations and Related Services and Other Professional, Scientific and Technical Services
    NAICS 5418, 5419
    16% of jobs
  2. Retail Trade
    NAICS 44, 45
    11% of jobs
  3. Wholesale Trade
    NAICS 41
    9% of jobs
  4. Information and Cultural Industries
    NAICS 51
    8% of jobs
  5. Computer Systems Design and Related Services
    NAICS 5415
    8% of jobs
  6. Others
    48% of jobs

All of Québec

Not available.
  1. Advertising, Public Relations and Related Services and Other Professional, Scientific and Technical Services
    NAICS 5418, 5419
    16% of jobs
  2. Retail Trade
    NAICS 44, 45
    11% of jobs
  3. Wholesale Trade
    NAICS 41
    9% of jobs
  4. Information and Cultural Industries
    NAICS 51
    8% of jobs
  5. Computer Systems Design and Related Services
    NAICS 5415
    8% of jobs
  6. Others
    48% of jobs

Training and requirements

Formation

Most training programs are offered in French only.

University

Home economics
Bachelor’s degree

Placement rate: 85.7%

12.2% of graduates pursue further studies

More on graduates’ employment situation
This discipline is taught in the following institutions:
Marketing and purchasing
Bachelor’s degree

Placement rate: 82.8%

12.3% of graduates pursue further studies

More on graduates’ employment situation
Master’s degree

Placement rate: 85.7%

9.5% of graduates pursue further studies

More on graduates’ employment situation
This discipline is taught in the following institutions:
Social or community leadership
Bachelor’s degree

Placement rate: 69.9%

19.9% of graduates pursue further studies

More on graduates’ employment situation
Master’s degree

Placement rate: 80.6%

More on graduates’ employment situation
This discipline is taught in the following institutions:

Also required

Advertising and Public Relations Managers

  • University degree or college diploma in one of the following fields:
    • Communications
    • Public Relations
    • Marketing
    • Journalism

Marketing Managers

  • University degree or college diploma in Business Administration (or in a related field with a specialization in Sales or Marketing).

Sometimes required

E-business Managers

  • A university degree or college diploma in a field related to E-business, Website Content Development, or web services is usually required.
  • Several years of experience in the relevant industry are usually required.

Main skills and characteristics

Skills

  • Data collection
  • Active learning
  • Reading comprehension
  • Active listening
  • Oral expression
  • Critical thought
  • Social perception
  • Result evaluation
  • Judgment and decision-making
  • Persuasion
  • Negotiation
  • Solving complex problems
  • Coordination
  • Systems evaluation
  • Time management
  • Operation analysis
  • Human resource management
  • Information processing
  • System analysis
  • Written expression
  • Service oriented
  • Learning strategies
  • Teaching

Abilities

  • Written comprehension
  • Oral comprehension
  • Verbal skills
  • Written expression
  • Deductive reasoning
  • Speech clarity
  • Idea generation
  • Inductive reasoning
  • Originality
  • Speech recognition
  • Awareness of issues
  • Near vision
  • Classification
  • Information organization
  • Basic numeracy
  • Mathematical reasoning
  • Processing flexibility
  • Visualization

Knowledge and attributes

  • Leadership
  • Focussed on results
  • Autonomy
  • Capacity to influence and mobilize
  • Spoken and written bilingualism (French and English)
  • Knowledge of computer science, digital and electronics
  • Tolerance to stress
  • Knowledge of sales and marketing
  • Creativity
  • Capacity for synthesis

Interests

  • Direct, organize, and manage
  • Draft, communicate, and inform
  • Work with numbers
  • Work in sales or client service
  • Create, design

Personality profiles (RIASEC)

Enterprising
People with this profile prefer having responsibilities, influencing others and responding to challenges.
Social
People with this profile prefer to be in contact with others, in particular to entertain, help or teach them.
Artistic
People with this profile prefer to express their emotions and thoughts through various art forms. They like to use their imagination.

Official name of the NOC 10022

Advertising, marketing and public relations managers

Job titles

  • Advertising administrator
  • Market development manager
  • Correspondence and public inquiries manager
  • Circulation manager
  • Promotions manager
  • Sales promotion manager
  • Media advertising manager
  • Sales and advertising manager
  • Commercial network development manager
  • Advertising manager
  • Advertising director
  • Advertising agency manager
  • Graphic design firm manager
  • Campaign manager
  • Fundraising campaign manager
  • Election campaign manager
  • Public information director
  • Channel marketing manager
  • Web marketing manager
  • Sales agency marketing division director
  • E-business manager
  • Corporate affairs manager
  • Public affairs director
  • Communications manager - public relations
  • Communications director - sales and marketing
  • Information and communications manager
  • Internet communications manager
  • Regional communications director
  • Web communications manager
  • Director of development - annual giving
  • Business manager - sales and advertising
  • Media relations director
  • Community relations director
  • External relations director
  • Public relations director
  • Creative services director
  • Sales director - computer marketing development
  • Agency marketing department manager
  • Information service manager
  • Social media community manager
  • Internet site manager
  • Marketing executive

Skill type

Business, finance and administration

Last update: January 29, 2026

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