Marketing Consultants
On this page
Job description
These individuals advise companies on promotional strategies and advertising needs. They analyze and evalute the characteristics of the products and services to be promoted. They draft various advertising documents (brochures, newsletters, etc.). They handle complaints and are responsible for customer satisfaction and loyalty programs. They oversee the development of local, national, and international markets. They work for:
- Marketing agencies
- Advertising agencies
- Public relations agencies
- Travel agencies
- Insurance companies
- Transport companies
- Telemarketing companies
- Federal and provincial government agencies
- Large companies
- Financial institutions
Environment
- Controlled ambient temperature
Main tasks
- Analyze customer needs, market trends, and offers from competitors.
- Conduct opinion and attitude surveys of the target consumer group to identify their interests.
- Identify opportunities to develop products and services and analyze their business potential.
- Implement strategies and solutions to achieve a company’s business objectives.
- Support the teams involved in the execution of the strategies and solutions identified.
- Coordinate advertising campaigns for print or electronic media.
- Organize events for publicity or fundraising purposes.
Advancement and mobility
- Experience and additional training lead to management positions.
Training and requirements
Formation
Main skills and characteristics
Skills
- Data collection
- Information processing
- Oral expression
- Persuasion
- Coordination
- Written expression
- Active listening
- Reading comprehension
- Social perception
- Result evaluation
- Active learning
- Time management
- Service oriented
- Judgment and decision-making
- Negotiation
- Financial resource management
- Critical thought
- System analysis
- Systems evaluation
- Solving complex problems
Abilities
- Verbal skills
- Oral comprehension
- Written comprehension
- Speech clarity
- Idea generation
- Written expression
- Information organization
- Originality
- Awareness of issues
- Deductive reasoning
- Inductive reasoning
- Speech recognition
- Classification
- Selective attention
- Basic numeracy
- Near vision
- Visualization
- Processing flexibility
- Time sharing
- Memorization
- Perception speed
- Hearing sensitivity
- Colour perception and distinction
Knowledge and attributes
- Capacity to develop and maintain business relations
- Leadership
- Focussed on results
- Spoken and written bilingualism (French and English)
- Knowledge of customer and personalized services
- Professional ambition
- Strategic sense
- Versatility
- Knowledge of computer science, digital and electronics
- Knowledge of sales and marketing
- Creativity
Interests
- Direct, organize, and manage
- Draft, communicate, and inform
- Work with numbers
- Work in sales or client service
- Work in an office
- Create, design
- Work in computer science or information and communication technologies (ICT)
- Assist and advise
Personality profiles (RIASEC)
- Enterprising
- People with this profile prefer having responsibilities, influencing others and responding to challenges.
- Social
- People with this profile prefer to be in contact with others, in particular to entertain, help or teach them.
- Artistic
- People with this profile prefer to express their emotions and thoughts through various art forms. They like to use their imagination.
Appellation d’emploi liée (à traduire)
Professional occupations in advertising, marketing and public relations (CNP 11202)
Skill type
Business, finance and administration
Last update: January 29, 2026