Advertising, Marketing, and Public Relations Managers
Job description
These individuals organize, direct, and evaluate activities within their sector. They work in the commercial, industrial, and e-business sectors. This group includes Advertising, Marketing, Public Relations, and E-business Managers.
Environment
- Controlled ambient temperature
Main tasks
Advertising Managers
- Lead promotional campaigns for the sale of products and services.
Marketing Managers
- Establish distribution networks for products and services.
- Carry out market research and analyze its results.
- Participate in product development.
- Lead and evaluate marketing strategies.
Public Relations Managers
- Lead and evaluate communication strategies and information programs.
- Promote activities and events.
- Conduct media relations on behalf of businesses, governments, and other organizations.
E-Business Managers
- Organize, direct, and evaluate the design, development, and maintenance of websites.
- Manage an organization’s presence, public relations, communications, and business activities on the Internet.
Advancement and mobility
- Experience leads to senior management positions.
Hourly wage
The hourly wage is calculated by averaging wages from 2022 to 2024.- Minimum
- $28.85
- Median
- $52.40
- Maximum
- $82.05
Job prospects for 2024-2028
Job prospects for 2024-2028
Job prospects
All of Québec
All of Québec
Total jobs for 2023
All of Québec
All of Québec
Gender distribution
All of Québec
- 59.5% Female
- 40.5% Male
- 59.5% Female
- 40.5% Male
Job types
All of Québec
- Full time
- Part time
- Full time
- Part time
Yearly wage on 2020
All of Québec
All of Québec
Other characteristics
All of Québec
- None
All of Québec
- None
Sectors of activity
All of Québec
-
NAICS 5418, 541916% of jobs
-
NAICS 44, 4511% of jobs
-
NAICS 419% of jobs
-
NAICS 518% of jobs
-
NAICS 54158% of jobs
-
Others48% of jobs
All of Québec
-
NAICS 5418, 541916% of jobs
-
NAICS 44, 4511% of jobs
-
NAICS 419% of jobs
-
NAICS 518% of jobs
-
NAICS 54158% of jobs
-
Others48% of jobs
Training and requirements
Formation
Most training programs are offered in French only.
University
Business administration
Bachelor’s degree
Placement rate: 84.1%
12.1% of graduates pursue further studies
Master’s degree
Placement rate: 92%
3.1% of graduates pursue further studies
- HEC Montréal
- Bishop's University
- Concordia University
- Université de Sherbrooke
- Université du Québec à Chicoutimi
- Université du Québec en Outaouais
- Université du Québec à Montréal
- Université du Québec à Rimouski
- Université du Québec à Trois-Rivières
- Université du Québec en Abitibi-Témiscamingue
- Université Laval
- McGill University
- TÉLUQ
Business management and administration
Bachelor’s degree
Placement rate: 93%
1.8% of graduates pursue further studies
Master’s degree
Placement rate: 93.3%
3.5% of graduates pursue further studies
- HEC Montréal
- Bishop's University
- Concordia University
- Université de Sherbrooke
- Université du Québec à Chicoutimi
- Université du Québec en Outaouais
- Université du Québec à Montréal
- Université du Québec à Rimouski
- Université du Québec à Trois-Rivières
- Université du Québec en Abitibi-Témiscamingue
- Université Laval
- McGill University
Communications and journalism
Bachelor’s degree
Placement rate: 75.8%
16.2% of graduates pursue further studies
Master’s degree
Placement rate: 69.4%
21% of graduates pursue further studies
Home economics
Bachelor’s degree
Placement rate: 85.7%
12.2% of graduates pursue further studies
Marketing and purchasing
Bachelor’s degree
Placement rate: 82.8%
12.3% of graduates pursue further studies
Master’s degree
Placement rate: 85.7%
9.5% of graduates pursue further studies
Political science
Bachelor’s degree
Placement rate: 38.4%
55.7% of graduates pursue further studies
Master’s degree
Placement rate: 77.4%
16.9% of graduates pursue further studies
Social or community leadership
Bachelor’s degree
Placement rate: 69.9%
19.9% of graduates pursue further studies
Master’s degree
Placement rate: 80.6%
Also required
Advertising and Public Relations Managers
- University degree or college diploma in one of the following fields:
- Communications
- Public Relations
- Marketing
- Journalism
Marketing Managers
- University degree or college diploma in Business Administration (or in a related field with a specialization in Sales or Marketing).
Sometimes required
E-business Managers
- A university degree or college diploma in a field related to E-business, Website Content Development, or web services is usually required.
- Several years of experience in the relevant industry are usually required.
Main skills and characteristics
Skills
- Data collection
- Active learning
- Reading comprehension
- Active listening
- Oral expression
- Critical thought
- Social perception
- Result evaluation
- Judgment and decision-making
- Persuasion
- Negotiation
- Solving complex problems
- Coordination
- Systems evaluation
- Time management
- Operation analysis
- Human resource management
- Information processing
- System analysis
- Written expression
- Service oriented
- Learning strategies
- Teaching
Abilities
- Written comprehension
- Oral comprehension
- Verbal skills
- Written expression
- Deductive reasoning
- Speech clarity
- Idea generation
- Inductive reasoning
- Originality
- Speech recognition
- Awareness of issues
- Near vision
- Classification
- Information organization
- Basic numeracy
- Mathematical reasoning
- Processing flexibility
- Visualization
Knowledge and attributes
- Leadership
- Focussed on results
- Autonomy
- Capacity to influence and mobilize
- Spoken and written bilingualism (French and English)
- Knowledge of computer science, digital and electronics
- Tolerance to stress
- Knowledge of sales and marketing
- Creativity
- Capacity for synthesis
Interests
- Direct, organize, and manage
- Draft, communicate, and inform
- Work with numbers
- Work in sales or client service
- Create, design
Personality profiles (RIASEC)
- Enterprising
- People with this profile prefer having responsibilities, influencing others and responding to challenges.
- Social
- People with this profile prefer to be in contact with others, in particular to entertain, help or teach them.
- Artistic
- People with this profile prefer to express their emotions and thoughts through various art forms. They like to use their imagination.
Official name of the NOC 10022
Advertising, marketing and public relations managers
Job titles
- Communications Directors
- Electronic commerce (e-commerce) manager
- Manager - marketing services
- Sales and marketing director
- Marketing director
- Advertising administrator
- Market development manager
- Correspondence and public inquiries manager
- Circulation manager
- Promotions manager
- Sales promotion manager
- Media advertising manager
- Sales and advertising manager
- Commercial network development manager
- Advertising manager
- Advertising director
- Advertising agency manager
- Graphic design firm manager
- Campaign manager
- Fundraising campaign manager
- Election campaign manager
- Public information director
- Channel marketing manager
- Web marketing manager
- Sales agency marketing division director
- E-business manager
- Corporate affairs manager
- Public affairs director
- Communications manager - public relations
- Communications director - sales and marketing
- Information and communications manager
- Internet communications manager
- Regional communications director
- Web communications manager
- Director of development - annual giving
- Business manager - sales and advertising
- Media relations director
- Community relations director
- External relations director
- Public relations director
- Creative services director
- Sales director - computer marketing development
- Agency marketing department manager
- Information service manager
- Social media community manager
- Internet site manager
- Marketing executive
Skill type
Business, finance and administration
Related occupations
- Corporate sales managers
- Professional occupations in advertising, marketing and public relations
- Retail and wholesale trade managers
- Retail sales supervisors
- Sales and account representatives - wholesale trade (non-technical)
- Senior managers - trade, broadcasting and other services
- Technical sales specialists - wholesale trade
Last update: January 29, 2026