Communications Directors
Job description
These individuals plan, organize, direct, coordinate, and control all the internal and external communication activities of an organization. They oversee media and public relations. They promote events and activities. They produce information and advertising campaigns for the public. They implement strategies to promote effective communications within organizations. They are self-employed or work for:
- Marketing agencies
- Communication firms
- Government agencies
- Large companies
- The media
- Non-profit organizations
- Small and medium enterprises (SMEs)
Environment
- Controlled ambient temperature
Main tasks
- Direct the design and production of communication tools, advertisements, and publications.
- Develop communication plans in line with the events and activities to be promoted.
- Ensure the cohesion and linguistic quality of the messages communicated to the public.
- Oversee crisis management and act as a media spokesperson.
- Direct copywriting, linguistic revision, and translation activities.
- Manage human, financial, and material resources for the communications department.
Training and requirements
Formation
Numerous training and study programs lead to managerial or executive positions.
Sometimes required
- Several years of experience in the relevant industry are usually required.
Main skills and characteristics
Skills
- Data collection
- Oral expression
- Judgment and decision-making
- Active learning
- Social perception
- Active listening
- Result evaluation
- Critical thought
- Persuasion
- Negotiation
- Coordination
- Financial resource management
- Solving complex problems
- Time management
- Material resource management
- Service oriented
- Reading comprehension
- Human resource management
- Information processing
- Written expression
- Quality control analysis
- Learning strategies
Abilities
- Oral comprehension
- Speech clarity
- Verbal skills
- Speech recognition
- Written expression
- Written comprehension
- Idea generation
- Originality
- Awareness of issues
- Deductive reasoning
- Information processing speed
- Auditory attention
- Hearing sensitivity
- Classification
- Perception speed
- Selective attention
- Reaction time
- Sound origin identification
- Information organization
- Basic numeracy
- Near vision
- Memorization
- Inductive reasoning
- Time sharing
- Processing flexibility
- Colour perception and distinction
Knowledge and attributes
- Capacity to develop and maintain business relations
- Leadership
- Political sense
- Autonomy
- Capacity to adapt
- Strategic sense
- Versatility
- Tolerance to stress
- Knowledge of communication and media
- Impeccable appearance
Interests
- Direct, organize, and manage
- Draft, communicate, and inform
- Work with numbers
- Work in sales or client service
- Work in an office
- Create, design
Personality profiles (RIASEC)
- Enterprising
- People with this profile prefer having responsibilities, influencing others and responding to challenges.
- Social
- People with this profile prefer to be in contact with others, in particular to entertain, help or teach them.
- Artistic
- People with this profile prefer to express their emotions and thoughts through various art forms. They like to use their imagination.
Appellation d’emploi liée (à traduire)
Advertising, marketing and public relations managers (CNP 10022)
Skill type
Management
Related occupations
- Advertising, marketing and public relations managers
- Corporate sales managers
- Retail and wholesale trade managers
- Retail sales supervisors
- Senior government managers and officials
- Senior managers - trade, broadcasting and other services
- Technical sales specialists - wholesale trade
- communications director
Last update: January 29, 2026
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