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  6. Store Managers

Exploring Trades and Occupations

Store Managers

On this page

  • Job description
  • Advancement and mobility
  • Training and requirements
  • Main skills and characteristics
  • Personality profiles (RIASEC)
  • Additional information

Job description

These individuals manage all the commercial activities and operations of a store. They identify needs in terms of human, financial, and material resources. They plan, organize, supervise, and evaluate marketing strategies. They oversee the development and economic growth of the company. They may be the proprietors of their store.

Environment

  • Controlled ambient temperature

Main tasks

  • Identify the products and services to be sold.
  • Set prices and establish purchase policies.
  • Negotiate with individuals responsible for the procurement and resale of products.
  • Plan the recruitment and training of personnel.
  • Evaluate and improve customer service in the store’s departments.
  • Plan budgets and track the store’s revenue and expenses.
  • Respond to customer requests and complaints.
  • Review market research and consumer trends.

Advancement and mobility

  • There is some mobility between managers in this group, depending on the product or service sold.

Training and requirements

Formation

Sometimes required

  • Several years of retail experience at various levels of responsibility are often required.
  • A post-secondary diploma or degree in business administration in a field related to the product or service being sold may be required.
  • Bilingualism considered an asset.

Main skills and characteristics

Skills

  • Data collection
  • Information processing
  • Judgment and decision-making
  • Financial resource management
  • Human resource management
  • Time management
  • Critical thought
  • Result evaluation
  • Solving complex problems
  • Reading comprehension
  • Oral expression
  • Active learning
  • Active listening
  • Written expression
  • Mathematics
  • System analysis
  • Systems evaluation
  • Negotiation
  • Persuasion
  • Coordination
  • Material resource management
  • Teaching
  • Operation analysis
  • Social perception
  • Service oriented
  • Learning strategies
  • Quality control analysis
  • Equipment selection
More Less skills

Abilities

  • Deductive reasoning
  • Written comprehension
  • Oral comprehension
  • Verbal skills
  • Inductive reasoning
  • Information organization
  • Awareness of issues
  • Mathematical reasoning
  • Speech clarity
  • Information processing speed
  • Basic numeracy
  • Written expression
  • Near vision
  • Perception speed
  • Speech recognition
  • Classification
  • Idea generation
  • Selective attention
  • Memorization
  • Time sharing
  • Visualization
  • Originality
  • Auditory attention
  • Hearing sensitivity
  • Colour perception and distinction
  • Spatial orientation
More Less abilities

Knowledge and attributes

  • Capacity to work under pressure
  • Leadership
  • Knowledge of administration and management
  • Knowledge of personnel and human resource management
  • Autonomy
  • Sense of responsibility
  • Spoken and written bilingualism (French and English)
  • Capacity to work in a team
  • Capacity to delegate
  • Versatility
  • Knowledge of sales and marketing

Interests

  • Direct, organize, and manage
  • Work with numbers
  • Work in sales or client service
  • Work in an office
  • Self-employment
  • Teach or educate

Personality profiles (RIASEC)

Enterprising
People with this profile prefer having responsibilities, influencing others and responding to challenges.
Social
People with this profile prefer to be in contact with others, in particular to entertain, help or teach them.
Investigative
People with this profile prefer relying on theoretical knowledge before acting. They like observation, analysis and problem solving.
Additional information

Appellation d’emploi liée (à traduire)

Retail and wholesale trade managers  (CNP 60020)

Skill type

Sales and service

Related occupations

  • Advertising, marketing and public relations managers
  • Insurance, real estate and financial brokerage managers
  • Restaurant and food service managers
  • Retail and wholesale trade managers
  • Retail sales supervisors
  • Telecommunication carriers managers

See also

  • Glossary (PDF 229 Kb)
  • Québec emploi

Last update: January 29, 2026

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